SAP Services

Customer Relations Management

Customer engagement trends are disrupting IT planning, as customers demand consistent support for all channels. IT and customer service leaders are using analytics to assess experiences, and this research is designed to help executives assess the technologies supporting key customer service trends.

Customers are becoming very demanding. Every business is looking for a competitive advantage. Recently, that advantage has driven more and more companies to utilizing tools that respond to changes in the customer relationship and support the sales & marketing process.

Social-Mobile-Analytics-Cloud (SMAC) technologies will play a significant role in the building of next generation of CRM. Building solutions on this SMAC-stack requires a unique set of technical skills, different from the traditional software programming. This changeemphasis on some of the upcoming SMAC trends and the skills needed to stay relevant as these trends unfold.