Online Bulk Messaging System
Today, GSM phones are far more popular than the Internet as contact channels. Corporates have thus been looking at opportunities to extend their businesses over SMS to improve customer relations and cross-selling.
Mobile operators on their part have been looking at increasing their revenues through data services. While initially their concentration was on providing services to consumers, operators have eventually realized the potential of these services for corporates. They have therefore been looking at solutions that will enable them to benefit from such services and simultaneously increase data usage. This in turn will increase revenues from data services.
With SMS.Companion early realization of this potential, it has developed the solution as a bridge between mobile operators and corporates. SMS.Companion has also hosted it on behalf of the mobile operators to provide a platform for corporates to get going with SMS. The objectives for SMS.Companion included the business case for the mobile operators and the corporates.
Mobile operators have recognized bulk SMS as a potential source of increasing SMS traffic and thereby enhancing revenue opportunities. In response to corporate demand, mobile operators have issued bulk SMS prices based on the volume of consumption. While most mobile operators have the infrastructure to connect and broadcast the SMS, the client interface to perform those functions has not been available - until now.
The Case for Mobile Operators
When designing SMS.Companion for the mobile operator, the requirements considered were:
How can SMS volumes be increased through corporates?
How can corporates be brought into the SMS network without a serious increase in costs towards high cost additional infrastructure, training of staff in branches, lengthy processes for registration and connection, and more importantly, customer support?
Why Choose SMS.Companion?
Some key considerations:
SMS.Companion meets the most common and basic requirements for bulk messaging. It is developed by an organization that understands the domain requirements of businesses in any region.
The flexibility available for the mobile operators to either license the product or provide it on an ASP basis.
The experience of our strategic partners in developing products for various business domains and its credibility with these organizations.
The capability of SMS.Companion to integrate with existing:
Back-end systems (of corporates)
SMS and billing infrastructure (of mobile operators); thereby providing an end-to-end solution
The fact that practically all the service requirements for registration, purchase of messages, utilization, billing and tracking are automated and can be tracked over the Internet by the users themselves, thereby providing the mobile operators with a quick and attractive deployment option.
The fact that SMS.Companion deployment by us is highly successful and has several mobile operators, credible corporates (including multinationals) and government departments using it today in the Middle East.
As a product that can be installed with minimum time to market, the cost is highly economical.
SMS.Companion has add-on products for Campaign Management (mobile marketing), Voting, Quiz, Loyalty Management and CRM that can be licensed separately but plugged into SMS.Companion to provide a focused solution.
Support for Push and Pull SMS
Multiple SMS formats: Flash, Blinking, Ring Tones, Logos, Concatenated SMS
Premium messaging: Different prices based on the value of content
OTA settings support
English and Regional messaging (Unicode compliant)
Send SMS in 1-to-1 or 1-to-many modes
Send customized messages using replaceable parameters
Customizable sender ID branding
Auto top-up of SMS accounts
Distribution List (DL) management
Content management system for ring tones and logos
SIM hosting and configuration management
System administration and user management
Bulk SMS tariff management
Online message tracking and delivery reports
Message statistics and presentation-quality reports
Prepaid and Post-paid billing support
Billing reports and invoice generation
Throttling and congestion management
Integration to payment gateway(s)
Integration to billing and other back-end systems
Open APIs to support integration with enterprise systems
Multiple protocol support (including SMPP 3.3 and 3.4)
Online help and user documentation
Integration services and expertise for turnkey services
Customized user interfaces for corporate license installations